Just like everything else in SEO involves experimentation, you can’t expect exact rules for success with title tags in 2021, but you can avoid mistakes! What you can expect in 2021 regarding title tags, however, is a framework approach that will, over time, lead to the best possible result. If you choose to play the game the way we explain below, you should see success in terms of relevant traffic to your website. What we can guarantee, though, is that if you keep at it for a while, you will eventually find the title tag that will work best for you.
There Is No Approach That Will Always Succeed
Here’s something that we will need to go over before you can truly start playing the SEO title tag game. It goes like this: there is no magic pill. According to Mike Herd, marketing director at JacksonvilleSEOs.com, “Nothing that you do with title tags will ever be a certain success. Sure, you could have a stroke of luck and hit a great title tag at first try, but you should never expect that to happen realistically. Even the best SEO companies realize this.”
Therefore, the best that you could possibly hope for is to experiment, observe the effects of that experiment, and keep tweaking the formula until you are pleased. Fire up software like Ahrefs or Majestic and examine the title tags used by those who rank well in your industry. Now, don’t simply copy them verbatim, but try to find a pattern and evaluate where you can fit best into that pattern.
Local SEO companies know just how important this is when ranking a client’s website, especially when it comes to ranking in GMB and maps results. And even once you are pleased with results, you could always do just a little bit better by tweaking a page or a post just a bit until you find out what works. Whether or not you choose to keep tweaking the title tag will be up to you.
Don’t Be Afraid to Test Your Idea
Did you just think of a great potential title tag? Excellent, now put it to the test and see how (or if) it holds up! Don’t just do it without thinking things through, though. Write down your goals and expectations, give it some time, and compare the metrics.
Perhaps your new title tag will lead to lower overall traffic but will be great at attracting a certain demographic. In that case, it may be worthwhile to keep tweaking and playing with it. Over time, you may find a variation that will minimize its strengths and maximize its weaknesses.
Prepare for the Fallout
Sometimes, you simply misfire. A title tag that you tried turns out to have been completely worthless, leading to a large decrease in traffic. While they may be unpleasant, you should always be ready for those outcomes. Don’t worry; you can always roll back to an older title tag.
Know When to Hold Them and When to Fold Them
As I’ve said before, you should keep a record of what you’ve tried and when. If an idea seemed interesting but never really worked, then you should probably discard it. What does work, on the other hand, you will want to not only use but also keep handy as learning material. You never know when a new, potentially even better variation, might pop up in your head.
Conclusion: Try, Adapt, and Don’t Give Up
We all want to find the perfect title tag. Too bad that the process of getting there is anything but perfect. That’s the way the game is played, though. And the longer you play, the better you will get at it, and the more often you will win.